There's a thing the good ones have that nobody taught you.

It's in the back half of this book. I had it for twenty years before I worked out it was an advantage, and I only noticed when I handed it to two people and watched what it did to them inside a few weeks.

The trade has three parts. Work out what to say, write it, then put it in front of people and find out whether you were right.

Every course sells you the first two and stops.

The third one is the thing they've got.