Last updated October 9, 2026
Short version: I'll show you what happened in real accounts, including mine. None of it is a promise about what will happen in yours, and advertising money can be lost.
Everything on this site teaches advertising, copywriting, and the running of a small business. Results in that work depend on the market, the offer, the spend, the timing, and the person doing it. I control none of those on your side.
Nothing here is a guarantee of income, clients, or any other result. You may make money. You may make nothing. You may spend money on advertising and not get it back, which is an ordinary outcome and one the material tells you to expect.
Where I describe a campaign, a spend, or a cost per result, that is what happened in a particular account, at a particular time, in a particular market. It is a record of an event, not a projection.
Where a client's account is described, it is used with that client's permission and their identity is withheld. Revenue figures belonging to a client are generally not published, because they are not mine to publish.
Figures about my own work are given as accurately as I can state them. Where a number is approximate, I say so.
Any testimonial or case study reflects one person's experience. Those people are not typical, were not selected at random, and their results are not a prediction of yours.
This is education and commentary. It is not legal, financial, tax, accounting, investment, medical, or psychological advice, and reading it creates no professional relationship between us.
Before you spend money, sign something, or make a decision that matters, take advice from somebody qualified and licensed to give it in your jurisdiction.
The material encourages you to run small, deliberate advertising tests with your own money. That money can be lost, and losing some of it is part of how the skill is learned. Never spend more than you can comfortably lose, and never spend money you need for something else.
Some links on this site and in my emails may be affiliate links, meaning I earn a commission if you buy through them at no extra cost to you. I recommend things I'd use. A commission doesn't buy a recommendation.
The book is given away free, including to people who may go on to become clients or members. That makes it marketing as well as a book. Read it knowing that, and judge the argument on whether it holds up.
Brands, books, companies, and people named on this site are named for identification, commentary, criticism, and education. No endorsement or affiliation is claimed or implied in either direction, and trademarks belong to their owners.
Links to other sites are for convenience. I don't control them and I'm not responsible for what's on them.
Everything on this site is provided as is, without warranties of any kind. To the fullest extent the law allows, neither I nor Keep It Simple Stupid, LLC accepts liability for any loss arising from anything you do or don't do as a result of reading it.