The Book On Copywriting · Volume Two · Free

There's a question coming that you can't answer yet.

It's in the back half of this book, it's aimed at the people who hire you, and a number of them are already using it.

The trade has three parts. Work out what to say, write it, then put it in front of people and find out whether you were right.

Every course sells you the first two and stops.

The third one is what the question is about.

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Results shown reflect my own experience and the experience of select clients and members. These approaches work for us; your results will depend on your market and what you actually do with the material.