Start here
Do three things before you close this tab.
Then scroll to whatever you added at checkout. Each one has its own setup below.
Run Which Playground tonight
It's in your login email. It narrows your first market down to something you already read about and buy, so Saturday starts on the build instead of the deciding.
Put Saturday morning on your calendar
Phase 1 takes about four hours. Buy your domain before you sit down. It's around $20 a year, and it's the only thing the build costs.
Get in the group and say hi
Post your name, the market Which Playground picked and the night you're going live. The people launching the same weekend will find you, and so will I.
- Added the year or the 90 days? Your invite's in your email. Join through it.
- Just the course? Get in free for 7 days and post your intro before Saturday.
Free for 7 days, then $29 a month
Phase 1, start to finish, with me building mine on screen.
Send your first visitors from a post you write or a few dollars of ads.
Write the number down before you decide anything about it.
Miss the weekend and you still have 30 days to go live. If the course didn't earn its $29 by the time your page is up, email me the live link inside those 30 days for a refund.
Off My Desk
Five pieces in your inbox, and when to open each one
They went to the email you checked out with.
- Before Sunday
The Loop Log
Print it and keep a pen next to it. Monday's number is its first entry.
- Every morning
The Playground File
A new idea lands each day for 31 days. Skim it with your coffee and star the ones you'd build next.
- After your first number
Turning It Into Proof
Run it once you've got a number to talk about, and keep the outreach line it gives you.
- This week
Planning The Real Career
Read it one evening and figure out which rung you're on.
- Later
The Flip
Save it for the day a playground starts making money.
My Breakout Year
Your first 30 days in the year, in order
Your Copywriter's Path invite is in your email. Join through it, since Skool's own join button bills you for a second membership. Once you're in, post in the welcome thread for your copy of The Book on Copywriting, Volume 2.
Go live, then post your page in the group.
Use the link in your welcome email to grab a time once you've got numbers to look at. Day 83 is your cutoff.
Drop your first ad receipt in the group and $50 goes to your PayPal. Your playground needs to be in the group by now for the Year Two Guarantee.
Share your numbers in the group monthly. Do that, have your call before day 90, and if month twelve arrives without a playground live and pulling traffic, you don't pay for year two.
Already paying monthly on Skool? Email support@joshuakillingsworth.org and we'll move you over so you're only billed once.
My First 90 Days
Set up your 90 days before Sunday
Your Copywriter's Path invite is in your email. Join through it, not Skool's join button, which starts a separate membership. Once you're in, DM me for your copy of The Book on Copywriting, Volume 2.
Print the 90-Day Map. Version one goes on it the night you go live.
Watch the audit walkthrough once you've read a number of your own.
Grab your Run My Playground link. Anyone who buys the course and the year with your link earns you $113.10.
$67 goes on your card at the price you started on. Want out? Email support@joshuakillingsworth.org before the next charge.
Not in the group yet?
Try The Copywriter's Path free for 7 days, from your build to your first fix.
Monday you'll have a number and a call to make about it. Put it in the group, I call go or no, and your first change is a decision instead of a guess.
Start before Saturday and the 7 days cover the build, the number and the fix. After that it's $29 a month.
Once you're in, DM me for your copy of The Book on Copywriting, Volume 2.
Start my 7 free daysFree for 7 days, then $29 a month
The going rate
What this kind of help costs everywhere else
| A paid copywriting group with calls and feedback | $29–$97 a month |
| One hour of a senior copywriter going through your copy live | Up to $1,000 |
| A single course on writing sales copy | $2,500 |
| A copywriting mastermind with calls and a course library | $10,000–$12,000 a year |
$99 a month is the going rate for a group like this, and it's where this one's price is headed. Join now and you're grandfathered in at $29 for as long as you're a member.
Free for 7 days, then $29 a month
Took My Breakout Year or My First 90 Days? You're already in. Use the invite in your email, because starting a trial too would bill you twice.
Quick answers
What happens on day 8?
Your card is charged $29, then $29 every month after that, and it stays $29 after the price goes up.
How do I cancel during the trial?
In Skool, open Settings, go to Communities and manage your membership there before the 7 days are up.
Do I need the group to finish the course?
No. The course gets you live on your own. The group is where somebody reads your numbers with you.
From me
You'll be live by Monday either way.
What changes is whether you read that first number by yourself, or with somebody who's been reading numbers like it for 20 years.
Start my 7 free daysFree for 7 days, then $29 a month
Joshua
8-figure copywriter and agency owner · Writing since 2007
P.S. The $29 only holds for people who join before the price goes up. Everybody after that pays $99.
The Copywriter's Path trial and membership are billed through Skool. Members keep the monthly rate they joined at for as long as their membership stays active.